Inger Roos - References

I am privileged to work with several companies on a long-term basis. My focus in the wide variety of projects in which I am involved is on both switching and new customers, and on customer clubs and customer-support services.



customer relationships

Mapping the clients

The clients want to continuously deepen their knowledge about customer relationships and learn about their own customers. The basis for the deepened knowledge is to map customer relationships from a switching perspective. Such a qualitative procedure defines customer relationships for the particular company from the customers' perspective. Other kinds of measures and decisions in companies are easier to complete given the company-specific basis formed by the customer relationship mappings.

Long-term research and planning,
application of SPAT (Switching Path Analysis Technique)



references roos